Here is a bit of info on the initial sales numbers just in the UK.
The January/February issue of 'Goldie', the magazine of the Gold Star Owners Club, has a review of the new Gold Star, calling it in the title
"a new legend" and answering the reviewer's self-asked question of whether he would buy one with
"a resounding YES." However, the reviewer mentions in the article that he had put his own deposit on one
"many months ago," throwing any semblance of objectivity out the window.
At 46 seconds into that video the narrator states as
fact "It's a beautiful-looking bike. There's not really any denying that. Everyone is bowled over by the look of the bike." The phrase
de gustibus non disputandum est immediately came to mind (although, I had to google the spelling for this post). You
can't argue with someone's taste. But, while the narrator's words are opinion that reflect his taste,
not fact, I can state as an irrefutable
fact that the curators of the Guggenheim's 'The Art of the Motorcycle' and Brisbane's Gallery of Modern Art's 'The Motorcycle: Design, Art, Desire' would not have given the bike a second glance when selecting machines for those exhibitions had it been available at the time.
Another fact is that at the opening banquet of 'The Art of the Motorcycle', a BMW executive complained to one of the curators about the number of French bikes chosen for the exhibition, saying they never had large sales. The curator replied that the exhibition was about the
art of the motorcycle, not the sales. Again,
de gustibus non disputandum est, although over 2M visitors to those exhibitions does say something about the taste of the curators, irrespective of how many bikes that they didn't select were sold.